Saturday, February 17, 2007

Top Ten Ways to Promote Your Website When the Traffic Dries Up:

Even the best websites with the best marketing plans can run into some problems with traffic every now and again. However, if this happens to your website don't worry because there are many different ways you can boost traffic with just a little effort. Consider the following 10 suggestions to re-gain your customers and boost your traffic.
#1 New Content
Adding new content on a regular basis is important because you want to keep your website fresh and provide new information for returning visitors.
#2 Keywords
Do some research and find out the keywords that pertain to your market, both directly and indirectly, and include these in your content. Then, when people search for these keywords your website will be returned as a result.
#3 New Links
Always work on getting quality websites to add a link to your website. The more links you have the more customers you will have. So work hard, always, at getting new links to your website.
#4 Re-Organize
If you have not done anything to change the look of your website in some time, maybe you need to re-organize. By changing the look and getting the website organized for traffic you will be able to keep people on your website when you get them there.
#5 More Search Engine Listings
List your URL with more search engines. You should make sure your website is listed with the larger and more popular search engines for sure and after you have completed this mission then work on the smaller less popular search engines. Remember, every search engine that lists your URL means more traffic for you.
#6 Directories
Locate the directories for your industry and that deal with your specific market and have your URL listed in these directories. You will get more targeted traffic this way.
#7 Submit to Newsletters
Write articles and submit them to newsletters, especially industry targeted newsletters. You will get more exposure and traffic.
#8 Put Keywords in First Paragraph
Review the content on your pages and make sure you have keywords in the first paragraph of each article. By doing this, you will increase your ranking in the search engines.
#9 Meta Tags
Write a Meta tag description about your website, including the main keywords in order to receive more traffic.
#10 Buy an Ad
Buy an ad in a newsletter and a small investment will result in increased traffic because many people will see your information and visit your site.
Try these suggestions, which should not take you much effort or time, and before you know it your traffic levels, will increase and you will have a website that is efficient again.

How to Build a Website that Get Free Traffic:

How to get FREE traffic and vistors to your website without spending advertising cost? The answer is to get good search engine ranking. But how to get your keywords ranked high? Here is the process you can follow for every web page:
Step 1: Choose your topicYou can get ideas from all sorts of places: books, magazines, newspapers, newsletters,your competitors' web sites...
Step 2: Keyword researchThis is the step newcomers to Internet marketing often miss out. Before you write a single word, you need to find out what words people are typing into search engines.
One place you can start your keyword research without paying a cent is and
You can type in various phrases and find out how many searches were done last month at Overture. And find out the top bid price also.
You'll probably find related phrases you hadn't thought of.
For example, for "dvd" it tells us there were 2769664 searches at Overture's network of sites last month. This is a VERY popular topic. You can also see a lot of DVD related phrases.
Step 3: Research the competitionGo to google, type the phrase you've selected, and have a quick look at the top 10 sites listed.
Fid the top 10 sites and study them whether they optimized their website well.
Then you can decide how you can compete with them and out ranking them. Step 4: Write your article.With your pre-searched key phrase, it's time to write an article. Also use several synonyms. Search engines like that.
You can put some affiliate links into the article, promoting a product you're really enthusiastic about. Step 5: Build your web pagehe page should be very simple, no fancy flashes.
Remember put key words or key phrases into your title, description, keyword list.
Put key phrased for ALT tag also.
Use the article you finished from step 4.
Step 6: Linking to Other SiteThe more good links you've acquired to your site, the better chance you'll have of success.
After finish one page, you can build 10 more pages by using same technique for your first page. If you deliver good contents, your website will be recognized by google eventually and get high ranking for your key words or key phrases.
Dr. Ken Envoy did great job and created a online website builder - build website with No HTML knowledge required, no ftp necessary. The amazing site builder will put all the above steps into one place: brainstorming key words, find high KEI phrases, website optimizations, and it teaches you how to get high ranking and get free traffic. The software itself will tell you whether your page meet SE's requirements and get good ranking in the long tem. If you want to get more details for the best online website builder, you can visit More than half of site builder owners have high ranking in search engines.
Julia Tang publishes "Smart Online Business Tips" Newsletter which helps people to start, run and grow Internet businesses. To get tips, tactics, reliable business opportunities and promotional tools, plus over $200 free bonuses, you can visit

Blogging Strategy: SWOT Analysis:

The Art of War is one of the oldest and most famous studies about strategy. It was written by Sun Tzu, a Chinese general, and below you will find one of the most important points on the book:

If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.

Having a clear understanding of both internal and external factors is essential for a successful strategy, be it military strategy, business strategy or blogging strategy. The SWOT analysis is a simple yet effective tool for understanding those factors. It will highlight the Strengths and Weaknesses (internal) as well as the Opportunities and Threats (external) for a certain company or project.

Strengths: the first step when performing the SWOT analysis is to define your strengths. If you are not sure about those, just ask yourself some questions, including: “What makes my blog unique?”, “What compliments have it received from readers?”, “What articles were linked from other bloggers and why?”.

Example of blogging strengths:

expertise around a certain topic
web designing skills
creativity or innovative ideas
a network of influential people
Weaknesses: once identified the strengths you will list the weaknesses of your blog. Weaknesses can emerge from problems that you faced over the past, for instance if you messed your blog database and lost some data your programming skills could be considered a weakness. Alternatively you can also think about competencies or areas that could be improved.

Example of blogging weaknesses:

lack of technical knowledge (i.e. html, PHP, databases)
lack of blogging knowledge (i.e. pings, trackbacks)
poor writing skills
poor online marketing skills
Opportunities: after analysing the internal factors you will need to tap the external environment, which comprehends other bloggers, websites, readers and pretty much everything that is not under your control. Opportunities usually emerge from changes, therefore you need to pay attention to what could possibly change in the near future and how your blog could benefit from that.

Examples of blogging opportunities:

joining a blog network
joining an advertising network
creating a new meme
exploiting a new niche
leveraging a new service
Threats: the final step on the SWOT analysis is the evaluation of possible threats. The threats can appear either from external changes or from internal weaknesses that have not been protected.

Examples of blogging threats:

technical problems (i.e. server downtime, loss of data)
your topic becomes obsolete
SEO problems (i.e. Google drops your blog)
lack of time to blog
The SWOT analysis will give you a clear understanding of the internal and external factors affecting your blog. Once the evaluation is performed you will be able to focus on your strengths, improve the weaknesses, benefit from external opportunities and protect yourself from possible threats.

How To Increase Your Website Traffic With Zero Cost:

How to increase your website traffic with zero cost'. It's a bold statement don't you think. But, believe me it's true. You can increase your traffic by 1000% with no cost involved if you do it the right way. Continue reading if you want to know how.

I've outlined 5 ways to reach your target. But, please keep in mind that these are not the only ways that you can do to increase your traffic. There are hundreds of techniques to increase traffic. But these one are the proven one. I've used it personally. More importantly, these techniques can get you FREE traffic. You're money is saved in your pocket. Let's go to the first one.

Technique #1: Linking strategy

Linking strategy is the easiest way to get free traffic. When I say "the easiest way" it does not mean that you can ask everybody to link to your site and do nothing after that. Compared to other techniques that you'll discover, this one will take less time to do.

Here's how to do it. First select the site in your niche market. Be selective. Choose one that has a high traffic. Usually a high traffic site is pretty stingy to put link to your site. So, the key here is to be persistent. Ask them how many visitors do they received per month and if they could link to your site. If they don't answer your request, email them the second time.

Be persistent. If they don't want to link to your site, ask them to trade link instead (reciprocal link). This is the last resort you want to have.

Word of warning: Don't crowd your site with too many links. Only accept link trading if it's really worth it.

Technique #2: Offer Free eBooks or articles

You'll fall in love with this technique if you see what it can do to your site. This technique can create an excellent'Viral marketing' effect. It can multiply the no of visitors to your site in a matter of days. This most important thing about this technique is that to offer something that is really useful to your visitor. So useful that they can only get that information from you!

You need to the 'wants' in your need market. What problems do they encounter? Solve these problems and you have a killer articles or e-book that you can give away for free. Remember, don't sell it. Give it away for free. If you feel really reluctant to give your article or e-book for free, you can give your visitors a partial of it. But, make sure it's really useful. Don't forget to put your name and your contact information in this article or e-book. Usually, if you write an article, you need to include your resource box at the very bottom of your article.

The most important task in this technique is to offer a reprint right to your visitors. What this mean is that your visitors can publish your articles or e-book to anyone in any medium; email, Ezine, website or anything. But please state your condition: Include your contact information or resource box. This will create viral effect to your visitors.

Before I forgot, there is one particular e-book compiler that is good in doing this kind of task. The name of this e-book compiler is 'E-book Edit Pro'. With this compiler, you can offer your visitors a customizable e-book. This is a great incentive for them to distribute your article or e-book since they can put their name and information in it. If you like to know more about the excellent compiler, please visit:

Technique #3: Classified Ad

This is the most time consuming technique compared to all 5. While it is time consuming, it is really worth it.

Tips - This technique should be used together with the above technique. Let me explain:

First, you need to write an e-book or article that you can give it away for free. Then, you need have an autoresponder. If you don't have an autoresponder (your hosting company should provide this service for free), you can get one for free. Just type 'free autoresponder' in your search engine and you'll get hundred of sites that provided free autoresponder. If you're searching for excellent autoresponder, I'd like to suggest these autoresponder:

1. - Most online marketers used this service. You pay monthly to them for providing service. The most important feature is that you can personalize your autoresponder with your visitor's name. They also provide a free service. The only catch is that there will be an ad in your email.

2. - One of the first companies to provide autoresponder service. Try to visit their site if you want to learn more. Basically, it offers the same kind of service as

3. - You only need to pay one-time fees for this service since the software will be installed on your server. It's great in you don't want to pay high monthly fees. The only drawback for Autoresponseplus is that you need to have a little bit skill on how to install cgi (Common Gateway Interface) on your server.

Enough talking. Let's continue.

After you have your own autoresponder, place your free article in this autoresponder. Now, you need to advertise your autoresponder address in the classified ad website. Don't put your email address but your autoresponder address. The best part with this technique is that you can capture you visitor's email. You can contact them again and again if you have any offer in the future.

Technique #4: Deliver informational pack Ezine/newsletter

People surf the net to look for information. Out of 100, only 3 people surf the net to buy something. But others are doing some research or try to find something informational.

With this keep in mind, you can attract people to come to your site if you can deliver them timely information. By producing timely information, you glued these visitors to your site preventing them from going elsewhere. This can be done by giving them free newsletter or Ezine.

This is not an easy task because there is abundance of free information on the net. You need to give them something different from these 'free' stuff. Try to provide something unique in your Ezine. For example, if you're publishing music Ezine, try to make a deal with music label so that you can give special price to your subscriber. Make sure your subscriber cannot get this of kind if deal in other place. If you can create this unique proposition, you're already on top of the world. Your Ezine will spread like fire. More people will come to your site to subscribe your unique newsletter.

Technique #5: Offer affiliate program

This is the greatest FREE traffic generator technique out there. With this technique both parties win; you and your affiliate program participant. You get more traffic and sales, they get more money from referral commission.

This topic is really a large topic. I can write a whole e-book about how to create a successful affiliate program. But, I'll discuss the basic thing about affiliate program in here.

Basically, to create an effective affiliate program, you need to create an interest for your visitor's to join your affiliate program. You can do this by giving them high referral fees and marketing tools for them to use. Above all, you need to make them easy to promote your product or service. Don't make them do all the hard work. It is your job.

The next thing you need to do is to motivate them to spread the word about you. Contact them in a timely manner. Don't forget them after they've joined your program. Make them feel special. In fact, they are special since they are the one who will do the promotion and advertising. A well designed affiliate program can increase your website traffic and sales by unimaginable amount. But again, you need to devote all you effort in this technique if you want to have a successful affiliate program. Don't do it half way. Even if you've to work 18 hours a day to create your own affiliate program, it's really worth it in the future. The payoff is going to be thousand times your initial effort.

All of these techniques are free. You don't have to spend a dime on them. Try it on your site. I've tried all these techniques. And they work!

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